The global digital ad spending market size is expected to reach around US$ 1.25 trillion by 2030 and is expected to grow at an impressive double-digit rate of 9.22% from 2022 to 2030.
The study includes drivers and restraints of this market. The study provides an analysis of the global digital ad spending market for the period 2017-2030, wherein 2022 to 2030 is the forecast period and 2021 is considered as the base year.
Report Scope of the Digital Ad Spending Market
| Report Coverage | Details |
| Market Size by 2030 | USD 1.25 Trillion |
| Growth Rate from 2022 to 2030 | CAGR of 9.22% |
| Largest Market | North America |
| Fastest Growing Market | Europe |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
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Research Methodology
A unique research methodology has been utilized to conduct comprehensive research on the growth of the global digital ad spending market and arrive at conclusions on the future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the draw conclusions. Secondary sources referred to by analysts during the production of the global market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of our study on the market as a primary source.
These primary and secondary sources provided exclusive information during interviews, which serves as a validation from mattress topper industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the global digital ad spending market with accuracy. The study also uses the top-down approach to assess the numbers for each segment and the bottom-up approach to counter-validate them. This has helped to estimates the future prospects of the global market more reliable and accurate.
Why should you invest in this report?
If you are aiming to enter the global digital ad spending market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for digital ad spending are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2022-2030, so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
Some of the prominent players in the global digital ad spending market include:
- Alibaba Group Holdings Limited
- Google LLC
- Baidu Inc
- Amazon Web Services, Inc
- International Business Machines Corp
- Verizon Communications Inc
- Facebook Inc
- Twitter Inc
- Hulu LLC
- Microsoft corporation
Market Segmentation:
By Add Format
- Social media
- Video
- Search engine
By Platform Used
- Mobile
- Laptop
- Desktop
By End User
- Retail
- Health care
- Automotive
- Media and entertainment
- Education
- Transport and tourism
- IT and telecom
Regional Analysis:
The geographical analysis of the global digital ad spending market has been done for North America, Europe, Asia-Pacific, and the Rest of the World.
The North American Market is again segmented into the US, Canada, and Mexico. Coming to the European Market, it can be segmented further into the UK, Germany, France, Italy, Spain, and the rest. Coming to the Asia-Pacific, the global digital ad spending Market is segmented into China, India, Japan, and Rest of Asia Pacific. Among others, the market is segmented into the Middle East and Africa, (GCC, North Africa, South Africa and Rest of the Middle East & Africa).
Key Questions Answered by the Report:
- What will be the size of the global digital ad spending market in 2030?
- What is the expected CAGR for the digital ad spending market between 2021 and 2030?
- Which are the top players active in this global market?
- What are the key drivers of this global market?
- How will the market situation change in the coming years?
- Which region held the highest market share in this global market?
- What are the common business tactics adopted by players?
- What is the growth outlook of the global digital ad spending market?
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Digital Ad Spending Market
5.1. COVID-19 Landscape: Digital Ad Spending Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Digital Ad Spending Market, By Add Format
8.1. Digital Ad Spending Market, by Add Format, 2022-2030
8.1.1 Social media
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Video
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Search engine
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Digital Ad Spending Market, By Platform Used
9.1. Digital Ad Spending Market, by Platform Used, 2022-2030
9.1.1. Mobile
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Laptop
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Desktop
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Digital Ad Spending Market, By End User
10.1. Digital Ad Spending Market, by End User, 2022-2030
10.1.1. Retail
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Health care
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Automotive
10.1.3.1. Market Revenue and Forecast (2017-2030)
10.1.4. Media and entertainment
10.1.4.1. Market Revenue and Forecast (2017-2030)
10.1.5. Education
10.1.5.1. Market Revenue and Forecast (2017-2030)
10.1.6. Transport and tourism
10.1.6.1. Market Revenue and Forecast (2017-2030)
10.1.7. IT and telecom
10.1.7.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Digital Ad Spending Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.5.3. Market Revenue and Forecast, by End User (2017-2030)
Chapter 12. Company Profiles
12.1. Alibaba Group Holdings Limited
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Google LLC
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Baidu Inc
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Amazon Web Services, Inc
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. International Business Machines Corp
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Verizon Communications Inc
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Facebook Inc
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Twitter Inc
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Hulu LLC
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Microsoft corporation
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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