The global women’s health app market size is expected to reach around US$ 10 billion by 2030 from US$ 2.3 billion in 2021 and is expected to grow at an impressive double-digit rate of 16.5% from 2021 to 2030.
The study includes drivers and restraints of this market. The study provides an analysis of the global women’s health app market for the period 2017-2030, wherein 2021 to 2030 is the forecast period and 2020 is considered as the base year.
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The rising penetration of internet and growing adoption of smartphones amongst the population is boosting the demand for the women’s health app. The women health apps provides assistance regarding tracking & prediction of ovulation, body health, weight management, menstrual cycles, and various other health related concerns. The rising disposable income in the hands of women owing to the rising participation of women in the workforce is a major factor the boosts the adoption of smartphones and women health apps across the globe. The women health apps keeps a track of the users health related information that can be used by the doctors and physicians in providing better and effective treatment to the patient. Therefore, medical devices manufacturing companies are co-operating with the app developers in order to develop diagnosis and monitoring applications that can further co-ordinate with the doctors while any medical urgency or treatment. All these factors are expected to drive the demand for the women’s health app across the global women population.
Report Scope of the Women's Health App Market
| Report Highlights | Details |
| Market Size | USD 10 Billion by 2030 |
| Growth Rate | CAGR of 16.5% From 2021 to 2030 |
| Largest Market | North America |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2021 |
| Forecast Period | 2021 to 2030 |
Women's Health App Market Report Highlights
- The menstrual health segment dominated the market in terms of revenue share in 2020 and is expected to witness the fastest growth over the forecast period. The factors contributing to segment growth are product launch and increasing adoption of menstrual cycle tracking applications. Key industry players such as Fitbit and Apple are introducing apps to track menstrual cycles and predict ovulation periods along with fertility windows
- North America held the largest revenue share in 2020 due to factors such as the growing adoption of digital technology. The COVID-19 pandemic is affecting women's health. For instance, pregnant women are facing challenges such as increased stress of contracting COVID-19, miss prenatal appointments due to restrictions on a visit to a healthcare center, and financial insecurity expected to increase the adoption of applications to meet the healthcare-related requirements
- In Asia Pacific, the market is expected to register the fastest growth over the forecast period and is driven by increased demand for health apps combined with the development of low-cost mobile technologies in countries such as Malaysia and Thailand
- The industry is also witnessing mergers, acquisitions, and product launches. For instance, in September 2019, Apple Inc. announced the launch of the Cycle Tracking app for the apple watch and iPhone. The application is designed to track fertility window, periods, and symptoms
Why should you invest in this report?
If you are aiming to enter the global women’s health app market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for women’s health app are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030, so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
Some of the prominent players in the global women’s health app market include:
- Apple, Inc.
- Clue
- Fitbit, Inc.
- Fio Health
- Glow Inc.
- Withings
- Google, Inc.
- Ovia Health
- DOT
- NURX, Inc.
Segments Covered in the Report
By Type
- Fitness & Nutrition
- Menstrual Health
- Disease Management
- Pregnancy Tracking
- Menopause
- Others
Regional Analysis:
The geographical analysis of the global women’s health app market has been done for North America, Europe, Asia-Pacific, and the Rest of the World.
The North American Market is again segmented into the US, Canada, and Mexico. Coming to the European Market, it can be segmented further into the UK, Germany, France, Italy, Spain, and the rest. Coming to the Asia-Pacific, the global women’s health app Market is segmented into China, India, Japan, and Rest of Asia Pacific. Among others, the market is segmented into the Middle East and Africa, (GCC, North Africa, South Africa and Rest of the Middle East & Africa).
Key Questions Answered by the Report:
- What will be the size of the global women’s health app market in 2030?
- What is the expected CAGR for the women’s health app market between 2021 and 2030?
- Which are the top players active in this global market?
- What are the key drivers of this global market?
- How will the market situation change in the coming years?
- Which region held the highest market share in this global market?
- What are the common business tactics adopted by players?
- What is the growth outlook of the global women’s health app market?
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Women’s Health App Market
5.1. COVID-19 Landscape: Women’s Health App Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Women’s Health App Market, By Product
8.1. Women’s Health App Market, by Product Type, 2020-2030
8.1.1. Fitness & Nutrition
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Menstrual Health
8.1.2.1. Market Revenue and Forecast (2019-2030)
8.1.3. Disease Management
8.1.3.1. Market Revenue and Forecast (2019-2030)
8.1.4. Pregnancy Tracking
8.1.4.1. Market Revenue and Forecast (2019-2030)
8.1.5. Menopause
8.1.5.1. Market Revenue and Forecast (2019-2030)
8.1.6. Others
8.1.6.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Women’s Health App Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Product (2019-2030)
9.1.2. U.S.
9.1.3. Rest of North America
9.1.3.1. Market Revenue and Forecast, by Product (2019-2030)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Product (2019-2030)
9.2.2. UK
9.2.2.1. Market Revenue and Forecast, by Product (2019-2030)
9.2.3. France
9.2.3.1. Market Revenue and Forecast, by Product (2019-2030)
9.2.4. Rest of Europe
9.2.4.1. Market Revenue and Forecast, by Product (2019-2030)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Product (2019-2030)
9.3.2. India
9.3.2.1. Market Revenue and Forecast, by Product (2019-2030)
9.3.3. China
9.3.3.1. Market Revenue and Forecast, by Product (2019-2030)
9.3.4. Japan
9.3.4.1. Market Revenue and Forecast, by Product (2019-2030)
9.3.5. Rest of APAC
9.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Product (2019-2030)
9.4.2. GCC
9.4.2.1. Market Revenue and Forecast, by Product (2019-2030)
9.4.3. North Africa
9.4.3.1. Market Revenue and Forecast, by Product (2019-2030)
9.4.4. South Africa
9.4.4.1. Market Revenue and Forecast, by Product (2019-2030)
9.4.5. Rest of MEA
9.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Product (2019-2030)
9.5.2. Brazil
9.5.2.1. Market Revenue and Forecast, by Product (2019-2030)
9.5.3. Rest of LATAM
9.5.3.1. Market Revenue and Forecast, by Product (2019-2030)
Chapter 10. Company Profiles
10.1. Apple, Inc.
10.1.1. Company Overview
10.1.2. Product Offerings
10.1.3. Financial Performance
10.1.4. Recent Initiatives
10.2. Clue
10.2.1. Company Overview
10.2.2. Product Offerings
10.2.3. Financial Performance
10.2.4. Recent Initiatives
10.3. Fitbit, Inc.
10.3.1. Company Overview
10.3.2. Product Offerings
10.3.3. Financial Performance
10.3.4. Recent Initiatives
10.4. Fio Health
10.4.1. Company Overview
10.4.2. Product Offerings
10.4.3. Financial Performance
10.4.4. Recent Initiatives
10.5. Glow Inc.
10.5.1. Company Overview
10.5.2. Product Offerings
10.5.3. Financial Performance
10.5.4. Recent Initiatives
10.6. Withings
10.6.1. Company Overview
10.6.2. Product Offerings
10.6.3. Financial Performance
10.6.4. Recent Initiatives
10.7. Google, Inc.
10.7.1. Company Overview
10.7.2. Product Offerings
10.7.3. Financial Performance
10.7.4. Recent Initiatives
10.8. Ovia Health
10.8.1. Company Overview
10.8.2. Product Offerings
10.8.3. Financial Performance
10.8.4. Recent Initiatives
Chapter 11. Research Methodology
11.1. Primary Research
11.2. Secondary Research
11.3. Assumptions
Chapter 12. Appendix
12.1. About Us
12.2. Glossary of Terms
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