The global household cleaning products market size is expected to reach US$ 341.6 billion by 2030 from US$ 218.9 billion in 2020 and is expected to grow at an impressive double-digit rate of 4.6% from 2021 to 2030.
The study includes drivers and restraints of this market. The study provides an analysis of the global household cleaning products market for the period 2017-2030, wherein 2021 to 2030 is the forecast period and 2020 is considered as the base year.
Crucial factors accountable for market growth are:
- Increasing health and hygiene awareness
- Rising disposable income
- Growing penetration of white goods like automatic washing machines and dishwashers
- Increasing number of nuclear families resulting in the rising number of households
- Increased penetration of discount retailers
- Growing penetration of e-commerce
- Rising demand for the organic household cleaning products
- Increased consumer expenditure on home improvement products
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Report Highlights
- By product type, the surface cleaners segment is expected to be the fastest-growing market during the forecast period owing to the rising adoption of innovative and organic floor cleaners that can effectively clean various floor types such as wooden floors, tiles, and carpets.
- By nature, the conventional segment dominated the market in 2020 owing to its increased penetration and cheap prices coupled with easy availability in the nearby stores.
- Based on the application, the fabric segment dominated the market in 2020, due to the increased consumption of powder detergents in Asian countries and increased consumption of liquid detergents in North America and Europe.
- By distribution channel, the e-commerce is estimated to be the fastest-growing segment due to the developing digital infrastructure, increasing adoption of smart devices, and increased penetration of e-commerce platforms across the globe
Market Dynamics
Driver
The daily need for cleaning clothes, utensils, and floors owing to the increased awareness regarding health and hygiene remains the major driver of the market. Further, the development of cleaning products and the various delivery formats such as automatic detergent dispensers, liquid pods, and detergent tablets has registered considerable growth in the market.
Restraints
The very low penetration of automatic washing machines in the low and middle income countries due to the financial and space limitations is hampering the growth of the liquid, gel, and pod forms of the detergents in the developing and underdeveloped nations.
Opportunities
The increased awareness regarding the organic cleaning products that are free from chemicals and has no negative effect on human health is providing growth opportunities to the manufacturers especially in the developed markets like North America and Europe.
Challenges
Lack of awareness and poor infrastructure for e-commerce in the underdeveloped nations of Asia and Africa is significantly posing a severe challenge to the industry players and restricting the further growth of the household cleaning products market.
Regional Snapshot
North America is the leading household cleaning products market globally. Major market like US and Canada has presence of leading manufacturers and the higher adoption of innovative technologies in the region has significantly influenced the cleaning products market. The increased penetration of automatic dishwashers and washing machines has boosted the demand for the innovative liquid and gel detergents among the households. This factor is perfectly complemented with the increased disposable income along with the increased consumer awareness. Moreover, the demand for the organic household cleaning products is expected to grow rapidly in this region. According to the Organic Trade Association, in the year 2020, in US, the revenue generated through the sales of organic food and non-food products was on its peak. Therefore the significantly growing demand for the organic products is expected to provide growth opportunities to the vendors.
Asia Pacific is estimated to be the most opportunistic market during the forecast period. The demand for the powder and bar form of detergent is extremely high in this region. This is because of the presence of high number of households and cheap prices of the powder detergents. Washing clothes, dishes, and appliances with hands is a common thing. Therefore, hand washing is effectively done using bar soaps and powder detergents. Moreover, growing disposable income and rising demand for the home improvement products is expected to drive the demand for the household cleaning products market in the region in the forthcoming years.
Why should you invest in this report?
If you are aiming to enter the global household cleaning products market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for household cleaning products are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2021-2030, so that you can plan your strategies to enter this market accordingly.
Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.
Recent Developments
- In December 2020, Godrej Consumer Products, launched Godrej ProClean that serves three applications namely, toilet cleaners, bathroom cleaner, and surface cleaner.
The major players in the market are Godrej Consumer Products Ltd., Johnson & Son, Inc., Colgate Palmolive, The Clorox Company, Henkel AG, Reckitt Benckiser, Procter & Gamble, Kao Corporation, Church & Dwight Co., Unilever, S.C. Goodmaid Chemicals Corporation.
Market Segmentation:
By Product Type
- Laundry Detergents
- Dishwashing Detergents
- Surface Cleaners
- Toilet Cleaners
- Others
By Nature
- Conventional
- Organic
By Application
- Kitchen
- Bathroom
- Floor
- Fabrics
- Utensils
By Distribution Channel
- Supermarkets/hypermarkets
- Convenience Stores
- E-commerce
- Others
Regional Analysis:
The geographical analysis of the global household cleaning products market has been done for North America, Europe, Asia-Pacific, and the Rest of the World.
The North American market is again segmented into the US, Canada, and Mexico. Coming to the European market, it can be segmented further into the UK, Germany, France, Italy, Spain, and the rest. Coming to the Asia-Pacific, the global household cleaning products Market is segmented into China, India, Japan, and Rest of Asia Pacific. Among others, the market is segmented into the Middle East and Africa, (GCC, North Africa, South Africa and Rest of the Middle East & Africa).
Key Questions Answered by the Report:
- What will be the size of the global household cleaning products market in 2030?
- What is the expected CAGR for the household cleaning products market between 2021 and 2030?
- Which are the top players active in this global market?
- What are the key drivers of this global market?
- How will the market situation change in the coming years?
- Which region held the highest market share in this global market?
- What are the common business tactics adopted by players?
- What is the growth outlook of the global household cleaning products market?
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Household Cleaning Products Market, By Product
7.1. Household Cleaning Products Market, by Product Type, 2021-2030
7.1.1. Laundry Detergents
7.1.1.1. Market Revenue and Forecast (2019-2030)
7.1.2. Dishwashing Detergents
7.1.2.1. Market Revenue and Forecast (2019-2030)
7.1.3. Surface Cleaners
7.1.3.1. Market Revenue and Forecast (2019-2030)
7.1.4. Toilet Cleaners
7.1.4.1. Market Revenue and Forecast (2019-2030)
7.1.5. Others
7.1.5.1. Market Revenue and Forecast (2019-2030)
Chapter 8. Global Household Cleaning Products Market, By Nature
8.1. Household Cleaning Products Market, by Nature, 2021-2030
8.1.1. Conventional
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Organic
8.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Household Cleaning Products Market, By Application Type
9.1. Household Cleaning Products Market, by Application Type, 2021-2030
9.1.1. Kitchen
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Bathroom
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. Floor
9.1.3.1. Market Revenue and Forecast (2019-2030)
9.1.4. Fabrics
9.1.4.1. Market Revenue and Forecast (2019-2030)
9.1.5. Utensils
9.1.5.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Household Cleaning Products Market, By Distribution Channel Type
10.1. Household Cleaning Products Market, by Distribution Channel Type, 2021-2030
10.1.1. Supermarkets/hypermarkets
10.1.1.1. Market Revenue and Forecast (2019-2030)
10.1.2. Convenience Stores
10.1.2.1. Market Revenue and Forecast (2019-2030)
10.1.3. E-commerce
10.1.3.1. Market Revenue and Forecast (2019-2030)
10.1.4. Others
10.1.4.1. Market Revenue and Forecast (2019-2030)
Chapter 11. Global Household Cleaning Products Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2019-2030)
11.1.2. Market Revenue and Forecast, by Nature (2019-2030)
11.1.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.1.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.1.5. U.S.
11.1.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.1.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.1.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.1.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.1.6. Rest of North America
11.1.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.1.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.1.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.1.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.5. UK
11.2.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.6. Germany
11.2.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.7. France
11.2.7.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.7.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.2.8. Rest of Europe
11.2.8.1. Market Revenue and Forecast, by Product (2019-2030)
11.2.8.2. Market Revenue and Forecast, by Nature (2019-2030)
11.2.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.2.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.5. India
11.3.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.6. China
11.3.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.7. Japan
11.3.7.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.7.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.3.8. Rest of APAC
11.3.8.1. Market Revenue and Forecast, by Product (2019-2030)
11.3.8.2. Market Revenue and Forecast, by Nature (2019-2030)
11.3.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.3.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.5. GCC
11.4.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.6. North Africa
11.4.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.7. South Africa
11.4.7.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.7.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.7.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.4.8. Rest of MEA
11.4.8.1. Market Revenue and Forecast, by Product (2019-2030)
11.4.8.2. Market Revenue and Forecast, by Nature (2019-2030)
11.4.8.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.4.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.5.5. Brazil
11.5.5.1. Market Revenue and Forecast, by Product (2019-2030)
11.5.5.2. Market Revenue and Forecast, by Nature (2019-2030)
11.5.5.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.5.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
11.5.6. Rest of LATAM
11.5.6.1. Market Revenue and Forecast, by Product (2019-2030)
11.5.6.2. Market Revenue and Forecast, by Nature (2019-2030)
11.5.6.3. Market Revenue and Forecast, by Application Type (2019-2030)
11.5.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)
Chapter 12. Company Profiles
12.1. Colgate Palmolive
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Henkel AG
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Reckitt Benckiser
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Unilever
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Procter & Gamble
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Godrej Consumer Products Ltd.
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Kao Corporation
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. The Clorox Company
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Church & Dwight Co.
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. S.C. Johnson & Son, Inc.
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
12.11. Goodmaid Chemicals Corporation
12.11.1. Company Overview
12.11.2. Product Offerings
12.11.3. Financial Performance
12.11.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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